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The Manga Market in 2020

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Manga makes up a large portion of the market for electronic books in Japan:

Market value of E-Comics is larger than the market value of E-Books and E-Magazines

Source: The All Japan Magazine and Book Publisher’s and Editor’s Association

This has continued during the pandemic, with manga sales seeing a growth in sales:

E-Manga had a larger increase in sales between January-June of 2019 and 2020 compared to E-Books and E-Magazines

Source: The All Japan Magazine and Book Publisher’s and Editor’s Association

Popular manga series like Demon Slayer (Kimetsu no Yaiba) with successful anime adaptations receive a lot of attention:

Demon Slayer was the best selling manga in 2020

Source: Oricon

Even the novel versions of Demon Slayer were in the top 5 for book sales in general, along with Animal Crossing strategy guides:

Source: Oricon